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JAKE WALL: I have integrated and evolved the practices of Human Centered Design (HCD) across many industries including media, luxury fashion, CPG, hospitality, and now cannabis to disrupt how products come to life. In his words: “Between the two I am blessed to experience the only two kinds of weather California is known for –magnificent and unusual.” TRAILBLAZERS: What is something unique that you bring to your work and the greater cannabis industry overall from your previous work or life experience? Wall splits his time between San Francisco and Los Angeles. Prior to MINA, he served as Creative Director at JAKE, where he managed a lifecycle of four seasonal product lines, as well as developing a unique custom operation that could operate at scale to deliver $10M+ in annual revenues and secure a successful exit for stakeholders.
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He played an integral role in shepherding numerous brands to their high-growth and adoption phases including eHOW, LIVESTRONG, JAKE Clothing, Haute Couture French Bubbles, Ayesha Curry’s International Smoke, and Chef Michael Mina’s empire of restaurants (MINA).ĭuring his time with MINA, Wall oversaw branding and market adoption for 45+ different worldwide locations across 10 brands delivering $220M+ in annual revenues. Wall brought his signature human-centered design and thought leadership to each of these sectors while building successful brands that scale and excel to this day. A veteran brand builder and growth marketing leader, Wall has a depth of experience across consumer brands, luxury fashion, digital and e-commerce, consumer packaged goods (CPG), and food and beverage/hospitality industries. Jake Wall is the Chief Innovation Officer and one of the trio of co-founders of MAISON BLOOM, the cannabis industry’s first strain-specific, whole-plant, single-barrel beverage brand. Jake Wall, Chief Innovation Officer and co-founder of MAISON BLOOM (C) MAISON BLOOM Meet Jake Wall, Chief Innovation Officer And Co-Founder Of MAISON BLOOM Interested in finding out more about Trailblazers NYC, coming July 27, 2022? For details, click here.
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Diversity drives innovation within a community like ours and we recommend applying to our fellowship program if anyone is interested in getting involved. We are honored to celebrate PRIDE Month with Honeysuckle Magazine and want to help empower the next generation of change-makers and emerging leaders in cannabis through access to the Trailblazers platform. We believe equality, social equity, and justice are not just something to pay lip service to, but rather the cost of entry into cannabis or hemp at large. We believe in creating a new paradigm of doing business - where collaboration, authentic connections and an abundance mindset drives the industry. We are a group of leaders and visionaries from across the entire ecosystem - from brands, to operators, to investment banks, MSOs, policy and law makers, scientists and researchers. We are unified by a shared ethos and vision of the future of plant medicine and other alternative healing modalities. Trailblazers is a curated community of cannabis and psychedelic business leaders, entrepreneurs, and innovators who work together to advance the industry. A Pride Month Message From Trailblazers Co-Founder Tyler Wakstein Honeysuckle is proud to present Trailblazers’ Authentic Voices: Pride ‘22 “Sweet Sixteen” series! Get to know sixteen LGBTQIA+ cannabis industry leaders who inspire us.